What is the PPC?

The Priceless Planet Coalition (PPC) program aims to restore 100 million trees. The program is funded by Mastercard and PPC coalition partners, and implementation takes place through numerous projects located around the world. Each project lasts for five years, with the main restoration activities (such as tree planting) taking place during the first year, and monitoring/maintenance occurring for the subsequent 4 years. Each project commits to restoring a certain number of trees and agrees to monitor their project following the guidelines of the PPC Monitoring Framework. Field data collected by project developers is complemented by remote sensing analyses completed by the CI or WRI global teams.

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