TerraFund Communications & Logo Requirements

We encourage all of our partners to share about TerraFund for AFR100 and their participation, but it is critical to use terminology and logos correctly. In order to communicate accurately about the program, please review the requirements and guidance below.

About TerraFund for AFR100

When referring to TerraFund, you are encouraged to use this approved, standard language.

TerraFund for AFR100 deploys grants, loans, and equity investments to support non-profit community organizations and for-profit businesses in Africa that restore land by growing trees. It incubates hundreds of the continent’s locally led restoration champions by mobilizing and deploying finance and capacity to a pipeline of investable enterprises and non-profits. After implementation kicks off, it monitors and communicates the impacts of the investments to inspire action.

TerraFund is a partnership between World Resources Institute, One Tree Planted, Realize Impact and Barka Fund and was launched with an anchor investment from the Bezos Earth Fund. Part of the Restore Local project, it is delivering finance to support AFR100, a regional partnership with the ambitious goal of restoring 100 million hectares of land across the continent. Bezos Earth Fund and The Audacious Project are core financial partners of the TerraFund for AFR100 Landscapes cohort. To learn more about TerraFund for AFR100, visit www.africa.terramatch.org.

While referencing TerraFund in relation to your project, you should say: “Our project is funded by TerraFund for AFR100, a consortium of World Resources Institute, One Tree Planted, Realize Impact and Barka Fund.”

In both English and French, the name of the partnership is "TerraFund for AFR100". For TerraFund, ensure that both the 'T' and 'F' are capitalized. When referring to AFR100, always use capital letters for "AFR". Do not put a space between "AFR" and "100". On first mention, spell out "TerraFund for AFR100". In further mentions, you can shorten to "TerraFund".

When referring to the TerraMatch platform, capitalize the 'T' and the 'M'.

Logo Requirements

The TerraFund for AFR100 logo is free for you to use on social media graphics, your website, banners, and other communication products.

The color codes for the TerraFund for AFR100 brand identity are as follows: #0D406A (a deep blue shade), #A6192E (a rich red tone), and #0099CC (a vibrant shade of blue).

Download the approved versions of the TerraFund for AFR100 logo here. Do not make any adjustments to the logos in this folder.

You may not use the World Resources Institute (WRI), One Tree Planted (OTP), Realize Impact and Barka Fund without prior approval.

If you want to use these logo, you must describe your purpose and send any communications product featuring those logos to [e-mail]. Within one week, the communications teams from the respective organizations will approve or deny your request and send you the correct files to use on your materials.

Approval Requirements for Communications Products

TerraFund champions are encouraged to develop their own communication materials that reference TerraFund, as long as they follow the guidance outlined in this article.

For most communications products, champions do not need to receive approval from TerraFund. However, the following materials require review and approval from the TerraFund communications team: Any materials using the individual logos of the TerraFund partners (see above), all physical posters and road signs, all t-shirts and other physical merchandise, all press releases, and all videos that reference TerraFund.

Please send all information that requires review to [e-mail] at least one week in advance of the intended publication date. 

Champions are required to send all published communications products, those requiring approval and those not, to [e-mail] for note in our records. In most cases, TerraFund will share what you produce on its own channels.